Starting in 2024, both Google and Yahoo are requiring bulk senders to authenticate their emails to allow for easy un-subscription and to stay under a reported spam threshold. To do this, these providers are requiring certain DNS records to be installed on each sending domain to ensure that they can be properly tracked, and that email sending is properly regulated.

You can read the full article here from Google: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/

Ensuring Your Domain’s Compliance With New Google/Yahoo Requirements

To set up basic email hygiene for your organization, you can follow the steps below to ensure that you are meeting the new requirements for bulk senders:

1. Configure SPF for your domain
   
2. Configure DKIM for your domain
   
3. Configure DMARC for your domain
4. (Optional, but Encouraged) Configure BIMI for your domain

These updates aim to increase email security and reduce the risk of email spoofing and phishing attacks. Ensuring compliance with these requirements will help maintain your email deliverability and reputation.

If you need help setting up SPF, DKIM, or DMARC for your domain, do not hesitate to reach out to us.
Currently our team does not provide support for BIMI installations, however our systems meet the requirements for installation.